Websites for small Australian businesses
为澳洲小生意做网站
For tutors, trades, consultants, clinics and studios — the businesses that live on word of mouth and need somewhere credible to send people. Fixed price, agreed before any work starts. Built in two to three weeks. Yours to keep.
给家教、装修水电、顾问、诊所、工作室——靠口碑接活、却没有一个像样的地方可以把人引过去的生意。 动工前先定好一口价,两到三周做完,做完就是你的。
MKB Tech 做两类东西:给小生意的网站,和给门店的整套系统。点两下,直接告诉你该看哪个方案。
MKB Tech builds two things: websites for small businesses, and complete systems for shops. Two taps and we'll point you at the right plan.
1 · 你做的是哪类生意?1 · What kind of business?
2 · 现在最想解决什么?2 · What do you need most right now?
Worth being honest about, so neither of us wastes a call.
先说清楚,免得双方白聊一通电话。
No tiers on the fundamentals. These are in the price whichever size you pick.
基本功不分档次。不管选哪一档,下面这些都含在价格里。
Most people will find you on a phone, standing somewhere. That's the layout that gets designed first, not squeezed in after.
大多数人是站在路边、拿着手机找到你的。所以先设计手机版,而不是电脑版做完再硬塞进小屏幕。
You don't have to stare at a blank page. I ask the questions, draft it, and you correct me — most people find that far easier than writing it themselves.
不用你对着空白页发愁。我来问问题、写初稿,你来改——比自己从头写轻松得多。
Your domain registered in your name, hosting and HTTPS configured, and an address like hello@yourbusiness.com.au forwarding to the inbox you already use. Enquiry forms tested end to end.
域名注册在你名下,服务器托管和 HTTPS 配好,再给你一个 hello@你的域名 这样的邮箱,转到你现在用的邮箱里。联系表单从头到尾测过才交付。
Readable contrast, real keyboard navigation, proper headings. Most small-business sites quietly fail this — it's a specialty of mine, and it costs you nothing extra.
对比度看得清、键盘能操作、标题结构规范。大多数小生意网站在这方面都不合格——这正是我的专长,不另收费。
Hand-built rather than stacked with page-builder plugins, so it loads quickly and there's nothing to keep updating.
手写代码,不堆建站插件,所以打开快,也没有一堆插件要不停更新。
Sensible page titles and structure, plus Search Console and Analytics connected to your own accounts so you can see what's happening.
页面标题和结构按搜索规范来,Search Console 和 Analytics 接到你自己的账号,访问情况你自己看得到。
Not "a website" — everything it takes to be properly online: design, words, domain setup, hosting, email and SEO, in one price. You get one fixed number in writing before anything begins.
不只是「做个网站」,而是正经上线需要的一整套:设计、文案、域名注册配置、服务器、邮箱、SEO,全部一个价。开工前给你一个写在纸面上的确定数字。
A polished site that says who you are, what you do and how to reach you — with everything behind it set up for you.
一个精致的网站,讲清楚你是谁、做什么、怎么找你——背后该配的,全部帮你配好。
A page for each thing you do, so customers find you for the service they're searching for — not only your name.
你做的每项服务都有自己的页面,客人搜服务就能找到你——不只是搜你名字的时候。
For anyone selling time — lessons, appointments, classes. People book and pay without messaging you first.
给按时间收费的生意——上课、问诊、课程。客人不用先发消息问,直接预约付款。
One price, nothing bolted on later. Domain registration and setup, hosting, email and SEO work are all in it, and there's no monthly fee. The only thing you pay separately is the domain itself, straight to the registrar at cost — around $15–25 a year for a typical .com.au. Hosting a site this size is typically free.
一个价全包,之后不再加项。域名注册和配置、服务器、邮箱、SEO 的工作都算在里面,也没有月费。 唯一另外付的是域名本身的费用,按原价直接付给域名商(普通 .com.au 大约每年 $15–25)。这个规模的网站,托管通常是免费的。
Two businesses that sound alike can be twice the work. These are the things that decide where in the range you land.
听起来差不多的两家生意,工作量可能差一倍。下面这几件事决定你落在区间的哪一头。
A tidy document of your services is a very different starting point from a shoebox of notes. Either is fine — one just takes longer.
一份整理好的服务介绍,和一堆零散笔记,起点完全不同。两种都可以,只是后者花的时间更多。
Your own photos cost nothing. Licensed stock is small. Arranging a shoot is a real line item, and I'll tell you when it's worth it and when it isn't.
用你自己的照片不花钱,买图库授权花得不多,专门安排拍摄是一笔实打实的费用——值不值得,我会直说。
Anything where money or time slots change hands needs building and testing properly, because the failure mode is a customer who quietly gives up.
凡是涉及钱和时间段的功能,都得认真做、认真测——出了问题,客人不会告诉你,只会默默走掉。
Bringing across pages, images and links so your existing Google rankings survive the move is real work, and it's priced as such rather than assumed.
把页面、图片和链接搬过来,并保住你在 Google 上已有的排名,是实打实的工作量,会明确计价,不会含糊带过。
Common for tutoring, migration, allied health. It roughly doubles the writing and adds to the build, so it's quoted as its own line.
家教、移民、医疗健康类很常见。文案量大约翻倍,开发也会增加,所以单独列一项报价。
A fixed launch date — a term start, an opening, a campaign — compresses the schedule and the price reflects it.
要赶一个固定日期——开学、开业、一次推广——排期会压缩,价格会反映这一点。
After launch
上线之后
The domain, the accounts and the site itself are registered in your name, not mine. If you never speak to me again, nothing switches off and nothing gets held hostage. That is not true of every web company, so it's worth checking wherever you end up.
域名、各个账号和网站本身都注册在你名下,不是我名下。就算你以后再也不找我, 也不会有东西被停掉、被扣着不给。不是每家建站公司都这样,无论最后选谁,这一点都值得问清楚。
Domain & hosting: I register the domain in your name and you pay the registrar directly at cost (so a premium name is your call, not a surprise), and the site goes into your own hosting account, set up and walked through with you. For a site this size hosting is typically free; renewals are paid directly to the provider, never marked up.
域名和服务器:域名由我帮你注册在你名下,域名费你按原价直接付给域名商(想要贵一点的好域名也由你决定);网站部署在你自己的托管账号里, 配好并带你过一遍。这个规模的网站托管通常免费;以后的续费直接付给服务商,我不加价。
Small changes: if you'd like to make them yourself, I'll show you how before handover. If you'd rather never think about it, there's an optional annual care plan — updates, backups and a set number of small changes — quoted alongside your build so you can take it or leave it.
小改动:想自己改的,交接前我教你怎么改。不想操心的,可以选年度代管——更新、备份、 一定次数的小改动——和建站报价一起给你,要不要随你。
A decade building and maintaining websites, including digital services for Australian government departments — work with real accessibility, security and uptime obligations.
十年网站开发与维护,包括为澳洲政府部门做的数字服务——那些项目对无障碍、安全和稳定性都有硬性要求。
A large part of that decade has been WCAG remediation: making sites usable with a keyboard, a screen reader, or poor eyesight. Small business sites almost never get this, and yours will.
这十年里很大一部分在做 WCAG 整改:让网站用键盘、读屏软件、视力不好的人都能用。小生意网站几乎都没做到这一点,你的会做到。
No account manager, no handover to an offshore team you never meet. The person who quotes the job is the person who writes the code.
没有客户经理传话,也不会转包给你见不到的海外团队。给你报价的人,就是动手做的人。
Local timezone, local hours, happy to meet in person around Brisbane. Everything works remotely if you're elsewhere in Australia.
同一个时区、同样的工作时间,布里斯班可以当面聊。在澳洲其他城市,线上也一样做。
What your business does, who you're trying to reach, and what you want a visitor to do. Free, and there's nothing to decide at the end of it.
你做什么生意、想吸引谁、希望访客看完做什么。不收费,聊完也不用当场决定。
One number, not a range — with what's included, what isn't, and the launch date. Yours to take away and compare against anyone else.
一个确定数字,不是区间——写明包含什么、不包含什么、哪天上线。你可以拿去跟别家比。
You get a private link early on and watch it come together, rather than seeing it for the first time at the end when changes are expensive.
早早给你一个预览链接,看着它一步步成形,而不是等到最后改起来最贵的时候才第一次见到。
It goes live, and you get the logins, the domain and a short walkthrough of how to change the things you'll want to change.
网站上线,账号、域名交给你,再带你过一遍常改的内容怎么改。
Send an email with what you do, who your customers are, and whether you've got a website now. You'll get back an honest indication of which size fits and roughly what it'll cost — before any call.
发封邮件,说说你做什么、客人是谁、现在有没有网站。还没通电话之前,你就会收到一个实在的判断: 适合哪一档、大概多少钱。
hello@mkbtech.com.auEnglish or Chinese. Brisbane-based, working with businesses across Australia — happy to meet in person if you're local.
中英文都可以。人在布里斯班,服务全澳洲——本地的可以当面聊。